her plan. >> here's a very important sentence. government, regardless of what it is, cannot create a marketplace. it cannot create a market. therefore, by force, design, or by unintended consequence you're forcing americans to make choices when they have the right to make terrible choices or good choices. >> you mentioned the federal register and the regulations that came out on there. that was actually around june 17th, 2010. >> that's right. by the way, i got that from your article. in fairness to you. >> forbes.com. but actually, five days later barack obama came out and he did a speech and he talked about those regulations. that came from labor, treasury, as well as hhs. and in his speech he began saying, oh, and by the way, i don't want these insurance companies blaming obama care in case their premiums go up. and that's the thing, was that he was getting ready for this because he wanted to make sure that he could blame the insurance companies. >> average family per year, $2,500 savings.